Yellow

The renovation transformed the existing 3 story 865 square meter space into an airy, fun, and colorful baby retail store. In visioning session, we had difficulty in locating the store because of all similar cold structures in the district. The store building was very uninviting in external appearance and gloomy within. The concept of the design was based on capturing the attention of visitors. Therefore we chose a warm and bright color for the exterior facade .
Passersby young and old may feel pull, starting with the vibrant yellow color of the exterior. The continuous yellow color moves through all floors acting as the guide for new customers and ends in a color splash  in the lower ground level.
Whitewashed walls and pale wood flooring act as a neutral backdrop for colorful products. After passing through the door the visitors find themselves on a yellow path which leads them to the stairs.
The products are divided according to their size and category: Larger baby products (such as bedding, furniture, stroller, etc.) are located on the second and lower floors while the smaller and commonly used baby items (such as apparel, feeding, etc.) are located on the ground floor.

Client

Nini Mah Baby Shop

Date

June 2017

Area

900 m²

Location

Qom

Category

Commercial, Renovation

Diagram

Plans and Sections

Before and After

Main Architect

Soroosh Roghanian, Elahe Mousavi

Design Team

Leila Asadbeygi, Elahe Roshandel, Nima Mirzai, Hoda Emtiaz

Construction

Shabahang Arch Office, Ali Zeynivand

Interior Design

Shabahang Arch Office

Photography

Sarang Farzamfar, Omid Sediqi

Graphic Designer

Sahar Ghorbani, Mahshid Shohrati