This store is located on the first floor of the Isfahan City Center Commercial Complex.

The experience of working together again on the project that was the new branch of Light World Children’s Store in Isfahan, this time was repeated on a wider level in the City Center complex.
This is a 1500-meter store that created time and cost constraints in the design process along with different products. In the first layer of the plan, creating an image of the child’s world with imagination and the visualization of a childhood dream became a solution for the placement of different parts, and then in the second layer, Isfahan is sullen without Zayandeh Rood River, but it considered in an imaginary world is current and Alive. Since the effective flow of Zayandeh Rood River is the creator of different urban spaces, it was an inspiration for us to build a spatial structure based on it, a fluid space between the store, which is the main axis designed, and other spaces where placed around this axis. We moved the soft and wavy lines of childhood in the space to evoke the playfulness of childhood on shelves and stands.
In the end, many parts of our efforts to build a better future world for children were eliminated by the razor-sharp edge of time and financial constraints, and the fruitful tree of ideas turned into a fruitful sapling.