In the design of the Amaje jewelry showroom, we faced the question of how to create a distinctive and stunning space that, while meeting the client’s needs, is closely related to the subjects displayed in the showroom. Indeed, how jewelry can inspire design lines. The discovery of gold from among rocks in gold mines was used as the main design concept. The forms that are created from these natural scratches and what is visible from it among the stones create spaces in different differences, which include from the store window to the product display spaces and the middle counter table. In fact, the surface is heterogeneous. And the roughness of the stone in the gold mine turned into an architectural form.

In the first step, the shop window was created from an organic groove in the heart of the stone, which contained an open and closed interspace, which both made the audience curious about the interior space and caused the audience to pause with its unfamiliar form. The internal walls were included in a part for the Peru Jawahar mirror and in a part for the display of the product, inspired by the stone groove in the mines and what is visible in the heart of it. The project is an attempt to make a difference while being simple and simple while being attractive.